秦林婵;钟宁;吕胜富;栗觅;

• 1:北京工业大学国际WIC研究院
• 2:日本前桥工科大学生命信息系
• 3:辽宁石油化工大学计算机与通信工程学院

摘要(Abstract)：

眼球运动是人类心理与认知状态的外在表现,已有的研究大多分别考察外界信息表象或用户内源状态对眼动的影响,很少有人专注于外界信息的诉求方式与用户任务交互对眼动的影响。本文利用眼动跟踪技术,采用感性诉求与理性诉求两种信息表达方式,给参试者分配喜好任务和匹配任务,考察Web信息的诉求方式与用户任务的交互作用对眼动的影响。实验结果发现:参试者在不同任务条件下观察同一诉求方式的Web信息时,有着不同的眼动模式;且这种眼动模式的差异受到其所观察信息的诉求方式的影响。实验说明:参试者的眼动模式制约于内在任务的同时也受外界信息诉求方式影响,在充分考虑这两者交互作用的前提下,基于眼动数据进行用户分类是可行的。

关键词(KeyWords)： 诉求方式;用户任务;眼动模式;用户分类

Abstract:

Keywords:

基金项目(Foundation): 国家自然科学基金资助项目(60905027)

作者(Authors): 秦林婵;钟宁;吕胜富;栗觅;

DOI: 10.16088/j.issn.1001-6600.2012.04.003

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